Caring about our environment is always important, but perhaps extra so at this point in history as we seem to have gotten ourselves into a bit of a mess (the most startling thing to me is always that we still haven't seemed to got to grips with the problems (and solutions) they talked to us about at kindergarten - and that's over 25 years ago now!).
Caring about the environment every day is important, but so is the Earth Day Network.
"On April 22  20 million Americans took to the streets, parks, and auditoriums to demonstrate for a healthy, sustainable environment. Denis Hayes, the national coordinator, and his youthful staff organized massive coast-to-coast rallies. Thousands of colleges and universities organized protests against the deterioration of the environment. Groups that had been fighting against oil spills, polluting factories and power plants, raw sewage, toxic dumps, pesticides, freeways, the loss of wilderness, and the extinction of wildlife suddenly realized they shared common values.
[...]Now, the fight for a clean environment continues. We invite you to be a part of this history and a part of Earth Day. Discover energy you didn't even know you had. Feel it rumble through the grass roots under your feet and the technology at your fingertips. Channel it into building a clean, healthy, diverse world for generations to come."