Saturday, May 12, 2007

Taika by Iittala

"Taika will add to the Iittala range a new and distinctive alternative, taking further the concept of mix and match. Taika will be launched in two colour schemes which will both mix well with this spring’s new colours, sand and ultramarine. A pinch of Taika makes your everyday life as a festive; it stirs peoples’ own imaginations and entices them to spin their own stories."

This feels like quite a departure from what Iittala normally does, but even though I like their more minimalistic and strict designs it feels good that they're also trying to introduce some more vivid designs to their product line. Especially like the little owls!

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