Tuesday, August 07, 2007

Fashioning Fiction in Photography.

Fashioning Fiction in Photography. Essay by Susan Kismaric and Eva Respini. Interview with Dennis Freedman. The Museum of Modern Art, New York, 2004. 144 pp., 110 color and 11 duotone illustrations, 9x12".

This book accompanied the exhibition Fashioning Fiction in Photography since 1990 shown in 2004 at the Museum of Modern Art in New York.

The exhibition's aim was to show the change in fashion photography especially the sharp change in direction starting in the 1990's.

The exhibition especially focused on the two different threads (as seen by them) of "the application of cinematic techniques, as seen in the work of Cedric Buchet and Cindy Sherman, among others, and the snapshot aesthetic, as exemplified by the photographs of Nan Goldin, Juergen Teller, and others." All images displayed in the exhibition (and subsequently in this book) are commissioned work featured in magazines or ad campaigns.

"An intriguing exchange of ideas and techniques between commercial photography and art photography and, more specifically, between fashion and art photography, has completely changed the idea of what a fashion photograph is and what it should look like. The focus is on defining a milieu rather than just clothing. The book includes 121 color and 37 black and white illustrations by photographers such as Philip-Lorca diCorcia, Cedric Buchet, Glen Luchford, Tina Barney, Juergen Teller, Nan Goldin, and Larry Sultan, among others."

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